I’m currently updating these pages with new cases. Please reach out to me if you are interested in seeing other examples of my work, or a specific client, more swift than I'm uploading them here.
I’m a freelancer, who really enjoy guiding design projects to solid human centered solutions.
I think great design is based on purpose and not personal taste. An insight that has evolved during my career exploring different creative areas to find out where I can bring most to the table.
The quadruple diamond, in the top right corner, an elaboration of the classic tool for an effective design process. To the left of that is a picture of the structure I like to work with when researching. In that tree-structure I put linkes to Airtable where I gather the material.
I believe in a structured work flow to keep everyone in the team up to date and to ensure that everyone feel involved in the project and part of the process.
The reason I put the Dunning-Kruger diagram here is because I feel it can be a healthy reminder in everyday life as well as in work, for everyone but espesially in the role of design lead. Being aware of this theory might have the effect of a more humble attitude towards people, in your network or target group - their profession, expertise and experience.
When remembering I don’t have the full picture it is so much easier to keep an open mind.
Arla
Stockholms Sjukhem
Lipus
No plan Couture
Diabetes Sweden
Spira Consulting
Ryggkirurgiska kliniken
Praktikertjänst
Finnhammars
Wake Me Up
Akademiska hus
Hotel Strand, Stockholm
Vianor
BB Sophia
GHC Law
Compost Marketing
Beauty planet
Box Experience
Voluptous Morality
Nöjd
Lakritsroten
Avtech
BSK Architects
Zii Freebandy