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Role: Art director
Client: Nöjd Emballage
Photo: Björn Tesch
Brief: Full rebranding of 30 year old brand identity
Their industry is transport packaging, using sustainable solutions with less padding to minimize the size of the packaging and thus the number of transports on the roads.
The client was well established in the industry and they had large expansion plans, so my breif was to both give them a visually updated brand and more clearly show their industry affiliation.
There was a wish to keep an orange color from the old visual identity, so for the new logo we chose to make the orange a signature color for the company and designed it as an orange square, symbolizing a box. And we completed the branding with a tagline roughly translated to "You'll be what our name is".
Nöjd has since launching their new identity grown to one of Sweden’s leading independent wholesale companies in transport packaging with a turnover of SEK 400 million. And with some of the biggest online retailers such as Adlibris and Apotea among their clients.