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Role: Lead designer
Client: Swedish Medical Association (SLF)
Brief: Research and formulate guide lines for what the digital presence of SLF should look like.
For some years I’ve specialized in brand manuals, and I led and facilitated the development of a comprehensive brand manual for all digital communication for the association. They work with various production companies and asked for my help to make sure their brand is carefully taken care of as well as recognizable regardless the channel they operate in.
With a relatively new website we set the focus to connect presence on other platforms to be visually joined and recognizable with that. For social media we set up guidelines for profile and header pictures as well as manner for pictures in posts and templates for six different reoccurring themes for posts and stories.
The manual also included the usage of typography, graphics and symbols. And templates for newsletters distributed to the members over a one-year member journey, to keep the consistency between the different channels that are facilitated in different departments.
The solution was a manual structured and guidelined so it would be applicable for an extern agency or production company, as well as an inhouse web editor.